Social Media Analytics

Social Media Analytics

Online WOM Spillover Effect in the U.S. Automobile Industry

Yen-Yao Wang, Auburn University

Sponsored Ad: Exploring the Effect of Influencer Marketing on Purchase Intention

Lea Muller, University of Bamberg
Jens Mattke, University of Bamberg
Christian Maier, University of Bamberg

Interaction-Aware Watching Duration Prediction on Live Streaming Platforms

Jiawei Chen,Tsinghua University
Hongyan Liu,  Tsinghua University
Jun He, Renmin University of China
Sanpu Han, Beijing Mijing Hefeng Technology Co. Ltd.