Social Media Analytics
Saturday, August 18
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1:30pm – 3:00pm
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Strand 9
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Online WOM Spillover Effect in the U.S. Automobile Industry
Yen-Yao Wang, Auburn University
Sponsored Ad: Exploring the Effect of Influencer Marketing on Purchase Intention
Lea Muller, University of Bamberg
Jens Mattke, University of Bamberg
Christian Maier, University of Bamberg
Interaction-Aware Watching Duration Prediction on Live Streaming Platforms
Jiawei Chen,Tsinghua University
Hongyan Liu, Tsinghua University
Jun He, Renmin University of China
Sanpu Han, Beijing Mijing Hefeng Technology Co. Ltd.