Social Media Analytics

Social Media Analytics

Saturday, August 18

1:30pm – 3:00pm

Strand 9

Online WOM Spillover Effect in the U.S. Automobile Industry

Yen-Yao WangAuburn University

Sponsored Ad: Exploring the Effect of Influencer Marketing on Purchase Intention

Lea MullerUniversity of Bamberg
Jens MattkeUniversity of Bamberg
Christian MaierUniversity of Bamberg

Interaction-Aware Watching Duration Prediction on Live Streaming Platforms

Jiawei Chen,Tsinghua University
Hongyan Liu Tsinghua University
Jun HeRenmin University of China
Sanpu HanBeijing Mijing Hefeng Technology Co. Ltd.